Archive | July, 2011

Migration and Consolidation of Donor Databases

If you read the title of the blog post and still stuck around, chances are you are weighing the challenges and rewards of a database clean-up and/or migration. At some point, nearly every organization goes through some sort of major data-related project (or at least they should!), and donor database conversions are some of the […]

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Diving Deeper for Donor Leads

How many times have you been presented with a development/fundraising plan that suggests you target the “low-hanging fruit”? The advice certainly makes sense in theory, but what do you do when your traditional leads are not as applicable, as easily achievable, or as exclusive as they once were? Perhaps it’s time to dive deeper to […]

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Understanding Prospect Research

Prospect research is a process in fundraising where a researcher identifies and provides relevant information about potential donors to an organization. The purpose behind prospect research is to assess a potential donor’s capacity to donate to an organization, particularly for major giving in a campaign setting. Some organizations will hire researchers, while others contract the […]

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