Tag Archives: naming rights

Attack Your Cycle to Assure Campaign Readiness


Readiness is an important first step to ensuring the success of a capital campaign. The development cycle is more than just a solicitation, and organizations should be proactive in addressing the other aspects associated with it. Attacking the cycle allows a nonprofit to properly identify and cultivate donors before solicitation ever takes place. Key questions […]

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The Art of the Naming


For donors and organizations alike, the negotiations of naming rights for a building or program can be a tricky process. Donors are protective of their investment while the organization must think through the long-term impact a naming may have. The following are a few tips to consider before sitting down in the conference room to […]

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