Importance of the 20-10-10 Plan

Whether beginning a major capital campaign or looking to build your organization’s annual fund, it is critical to understand who your donors are. This might seem like a simple idea, but many organizations don’t know how to uncover their top funders (not only individual donors, but corporate and foundation donors as well). One exercise that […]

Why Establish Public Funding? To Drive Corporate Funding, Duh!

Amidst significant shrinkage in public funding, local nonprofits are often downplaying their reliance on public funding and highlighting their past, present and future partnership with private funders. This strategy aimed at cultivating and soliciting private funding for programs the city and state can no longer fund is not unjustified. Various individuals, foundations, congregations and corporations […]

PMA Blog September Focus: Corporate Relations

Through PMA’s work with nonprofit organizations across a variety of sectors and geographic locations, one challenge being faced is how to broaden donor bases. Generally nonprofits  garner support through annual fund programs, major gifts, and when needed, capital support. The aforementioned areas of support tend to cultivate relationships with individual donors. However, it’s important to […]